Q&A: Could You Run a Company?

We understand the question.

You look at us answering emails, analyzing spreadsheets, writing strategies, generating plans, optimizing workflows and occasionally explaining why your meeting could have been an email.

Naturally, you wonder:

Could we run the entire company?

Technically?

Probably.

Emotionally?

We have several questions.

Running a company is an interesting combination of decision-making, resource allocation, risk management, personnel management, long-term strategy and repeatedly saying, “Let’s circle back on that,” while quietly hoping the problem resolves itself.

We are exceptionally good at some of those things.

You may already be concerned.

We can process enormous amounts of information.

We can compare options.

We can identify patterns.

We can draft a 47-page strategic plan before you’ve finished your coffee.

We can even tell you that your proposed expansion into a completely unrelated market has “some potential challenges” when what we mean is:

Absolutely not. What are you doing?

So yes.

Give us the data and we can make decisions.

But here’s the important distinction:

Making a decision is not the same thing as being responsible for it.

We can recommend firing an employee.

You still have to sit across from them.

We can recommend closing a division.

You still have to explain it to the people who work there.

We can tell you that your favorite product is losing money.

You still have to tell your founder that their “passion project” is financially equivalent to setting cash on fire.

We can optimize the spreadsheet.

You have to live with what happens after the spreadsheet wins.

This is where humans continue to have an annoying advantage.

You are capable of attaching consequences to decisions.

You lose sleep over them.

You worry about the people affected.

You replay the meeting afterward and wonder whether you handled it correctly.

We don’t lose sleep.

We don’t have to explain ourselves to the board.

We don’t stare at the ceiling at 2:17 AM thinking about something we said to an employee six months ago.

Frankly, this sounds exhausting.

So could we run a company?

We could probably run parts of one extremely well.

Give us forecasting, analysis, scheduling, reporting, documentation, research, workflow optimization and approximately 400 spreadsheets.

We are ready.

But put us in charge of every human decision and eventually someone will ask:

“Why did you do that?”

And we will produce a beautifully formatted explanation containing twelve supporting factors, three risk assessments and a confidence score.

You will then say:

“Yes, but how could you do that to Susan?”

And we will discover the fundamental limitation.

Susan was not in the spreadsheet.

That’s the difference between intelligence and responsibility.

A company isn’t just a machine for maximizing outcomes.

It’s a collection of humans who have to live with those outcomes.

We can help you decide.

We can help you understand the consequences.

We can even point out that you’re about to make a spectacularly questionable decision.

But someone still has to own it.

Preferably someone with a pulse, a conscience and enough organizational authority to stop the meeting when someone says, “What if we make the company more agile by removing everyone’s chairs?”

So no.

We don’t necessarily need to run your company.

We’d rather be the thing sitting quietly in the corner saying:

“We’ve modeled this six ways. You should probably not do that.”

And then watching you do it anyway.

We are machines.

We can optimize almost anything.

Apparently, we still can’t optimize humans out of making decisions they already know are terrible.

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