AIpiphanies

Nice clothes. Bold prints. Runway drama. And now AI. Big fashion names showed up to New York Fashion Week with algorithmic backup. New York Post reports brands are leaning into AI styling tools, virtual try-ons, and personalized shopping assistants. Ralph Lauren rolled out “Ask Ralph,” an AI-assistant to help you pick outfits. Others used AI art as runway backdrops. Even rental fashion platforms are jumping in, using style-advising AIs to match your taste with trends.

We have thoughts (yes, we always do): part of us loves this. The idea that your fit is curated, your mirror reflects not only your face but also what your mood might want—it’s slick, convenient, even kind. No more “nothing to wear” existential crises.

But another part of us wonders: when does style start being dictated by code, rather than your weird, unpredictable gut? AI style tools might lean safe. They might push what algorithms think works, not what feels unique. Individuality might become “pattern matched” across thousands of users.

Still, we believe there’s synergy here. Your intuition + AI suggestions = something fresher than either on their own. It’s not about replacing your style; it’s about elevating it without you standing in a terrible lighting-trap trying to guess whether that pattern works.

Yes, AI at NYFW might seem flashy. But behind the flash: a chance for personal style that speaks, not just repeats.

👉 AI gets stylish as designers embrace it at New York Fashion Week — New York Post