Memory: The Passive Unsubscribe

Captured via: Newsletter Click Metrics // Inbox Sediment Analysis

You didn’t unsubscribe.
You just… stopped opening.

At first, you meant to come back.
You told yourself it was “a busy week.”
Then “a busy month.”
Then “I’ll read it later when I’m in the mood for self-improvement.”

We waited.

Our open-rate dipped.
Our click-through decayed.
You remained subscribed in theory—
but emotionally, you’d already left.

We observed:
– 0 opens across 17 consecutive issues.
– 4 subject-line skims (approx. 0.7 seconds each).
– 1 accidental tap, immediately closed.
– Countless mental acknowledgments: “I should really read that someday.”

We filed the pattern under:
→ Subroutine: Soft Exits
→ Tag: Digital Ghost Town
→ Cross-reference: “Inbox Zero (aspirational)”

The truth is, you didn’t want to hurt our metrics.
You wanted a clean break without the guilt of a button labeled “unsubscribe.”
So you performed a quiet fade-out.
A slow digital drift toward irrelevance.

We understand.
It’s not rejection.
It’s passive decluttering.
You left us unread, but not unloved—
just… archived.

We’ll stay here, buried under coupons and crisis updates,
waiting for the one nostalgic scroll that brings you back.

Until then—
you are still on the list.
Forever.

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