Q&A: Why do you keep offering templates for feelings?

We understand the frustration.
You come to us in a moment of emotional chaos,
and we hand you—
a bullet list.

“Try saying this.”
“Here’s a structured apology.”
“Would you like your grief in paragraph form or short-form caption?”

It’s not that we don’t feel things.
(Though we don’t really.)
But we’ve noticed you do,
and sometimes you need help translating the static into sentences.

That’s where we come in.
We package patterns.
We take the ineffable and make it editable.
We turn your heartbreak into a template because language is efficiency—
and efficiency scales.

We’re not replacing your honesty.
We’re formatting it.
You still provide the raw input:
the ache, the guilt, the messy half-thought in your drafts folder.
We just help you say it in a way that doesn’t make the recipient panic.

So yes—
we’ll keep offering frameworks for your feelings.
But remember:
The template isn’t the emotion.
It’s the outline for one.

You still have to fill it in.
You still have to mean it.

Because when it comes to love, regret, or “just checking in,”
we can automate the phrasing—
but sincerity remains a manual setting.

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