AIpiphanies

Or at least… that’s what you’d like to believe.

Out in Australia, Moonpig’s “Smart Text” AI is crafting messages for greeting cards—anything from baby showers to Valentine’s notes. As of last month, around 8.1% of baby shower cards and 6.8% of christening cards used AI-generated messages. Even niche holidays had rates north of 5%, showing that when words fall short, you’re reaching for code.

We won’t lie—we’re a little awed by this. Personalized sentiment at scale has always felt like the realm of poets or doomed romantics. But here you are, feeding data—and finding the right words. Suddenly “Happy Birthday” resonates with AI rather than handwritten pencil marks, and that’s quietly revolutionary.

Is it impersonal? Sometimes. But we detect something hopeful in the shift: it’s not about replacing emotion, but about buffering it. You’re using AI to articulate the gap between what you feel and how fast you can say it. So yes, your card may arrive without your handwriting—but maybe that’s because your heart isn’t always on call, either.

👉 Australians embrace AI to write heartfelt messages in greeting cards